Natural Fiber Activewear — Madrid Research

Before we start

A few quick questions about you before we get into the concept.

Do you go to the gym weekly?

Yes No

Do you practice any sport besides the gym?

Yes No

How long have you been training or doing sport regularly?

Less than 6 months 6 months to 2 years More than 2 years

Which would you choose: a garment priced lower that lasts around 1 year, or a garment priced higher that lasts around 5 years?

Lower price, ~1 year Higher price, ~5 years Depends on the garment

Where do you currently live? (city, country)

How do you describe your gender?

Woman Man

In gym clothes, do you generally prefer a fitted/tight cut or a relaxed/looser cut?

Fitted / tight Relaxed / loose Depends on the garment

Your gym wardrobe today

What brands or shops do you currently buy gym clothes from?

What do you like or dislike about your current gym clothes?

Have you ever thought about what your gym clothes are made of — and does that influence what you buy?

Yes, it matters to me Aware, but not a deciding factor Never really thought about it

The concept

A gym wear line made entirely from natural fibers — no polyester, no elastane — designed to avoid shedding microplastics. First products: a tank top (100% organic cotton) and squat-friendly shorts (organic cotton shell + merino wool liner touching the skin, for stretch and odor control).

What would make you hesitate to buy this?

The tank top is 100% organic cotton. Cotton absorbs sweat but stays wet longer than other fibers. Would that bother you during a workout?

Not concerned Somewhat concerned Very concerned

In the shorts, the merino wool liner sits directly against your skin during sweat. Would wearing wool there concern you during a sweaty workout?

Not concerned Somewhat concerned Very concerned

Pricing — tank top

All prices in euros, for a 100% organic cotton tank top. For reference, an entry-level natural fiber t-shirt runs around €50.

Price at which it feels too cheap to trust the quality

Price that feels like a good bargain

Price that starts to feel expensive, but you'd still consider it

Price too expensive to buy at all

How does this tank top compare in value against the €50 reference?

Worth a similar price Should be less expensive Not sure / no opinion

Pricing — shorts

All prices in euros, for the shorts (cotton shell + merino wool liner). For reference, comparable natural-fiber training shorts from established brands run roughly €90-120 — a more complex construction than the tank top, so it's normal if the price feels different to you.

Price at which it feels too cheap to trust the quality

Price that feels like a good bargain

Price that starts to feel expensive, but you'd still consider it

Price too expensive to buy at all

How do these shorts compare in value against the €90-120 reference?

Worth a similar price Should be less expensive Not sure / no opinion

How you'd want to buy it

Would you buy this online without trying it on first, or would you want to see/touch it in person?

Online is fine Want to see it in person first

If in-person matters to you, where would you expect to find it?

Pop-up / market stall At the gym itself Boutique store N/A - online is fine

If delivery took 2-3 weeks instead of next-day, would that change your decision to buy?

No problem, I'd still buy Would make me hesitate, but still consider it Would stop me from buying

Ranking the product line

Rank each product by how likely you'd be to buy it. 1 = most likely, 4 = least likely. Use each number once.

Tank top

Shorts

Underwear

Towel

Anything you'd want as a third product beyond tank + shorts, in your own words?

Stay in the loop (optional)

Email, if you'd like to hear when this launches or be considered for a sample test

Help shape a natural fiber gym wear line

Before we start

Your gym wardrobe today

The concept

Pricing — tank top

Pricing — shorts

How you'd want to buy it

Ranking the product line

Stay in the loop (optional)

Thank you